Marketing and Commercial Operation Director
Company: GERARD BERTRAND INCORPORATION
Location: Dallas
Posted on: November 6, 2024
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Job Description:
Our entity is charged with acting as the exclusive US
importer.The core mission of the company is to continue to develop
the portfolio of mainly French wines through expansion of
distribution, strengthening of distributor relationships and a
focus on well-executed marketing plans. Summary: The Marketing, and
Commercial Operation Director is to boost the brand's visibility
and sales in target markets, ensuring the consistency and
effectiveness of marketing and sales initiatives in close
collaboration with the sales teams, head office (HQ) and
distribution partners.1. Trade Marketing Strategy and Execution,
including DigitalALL Develop and implement trade marketing
strategies to increase brand presence and drive sales in key
markets.--- Oversee the design and execution of in-store
activations, promotional campaigns, and POS materials.---
Collaborate with sales teams to create and refine trade programs
that engage buyers and align with guidelines from HQ.--- Drive
digital marketing initiatives tailored to the national off-premise
channel, collaborating with retailers to enhance brand visibility
and drive sales through online platforms. --- Develop and implement
digital campaigns, e-commerce strategies, that align with retail
partners' digital spaces.--- Analyze performance data to optimize
digital efforts, ensuring strong brand presence and engagement in
off-premise digital environments.2. Market Support--- Participate
in meetings with key buyers, distributors, ensuring the sales team
has the appropriate support--- Conduct market research and analysis
to identify trends, customer needs, and opportunities for
growth.--- Provide tailored support and training for sales teams
and buyers to increase product knowledge and enhance brand
loyalty.3. Sales and Commercial Strategy--- Partner with sales
teams to support commercial goals, including pricing strategies,
promotions, and target-setting.--- Develop tools, resources, and
programs that empower the sales team to effectively represent and
sell the brand portfolio.--- Track and analyze performance metrics,
adjusting tactics to maximize commercial impact.4. Brand
Positioning --- Work closely with the HQ marketing team to ensure
consistent brand messaging across all channels and market
segments.--- Lead initiatives collaborating with HQ for product
launches, packaging updates, and other key projects.--- Drive
alignment between brand and commercial strategies to elevate brand
equity in key markets.5. Leadership and Collaboration--- Serve as a
bridge between the HQ marketing, sales, and distributors,
collaborating to achieve commercial objectives.--- Manage budgets,
ensuring efficient allocation of resources to achieve the highest
ROI.--- Oversee our trade marketing manager, providing guidance and
mentorship.6. Data-Driven Decision Making and ROI Analysis--- Use
data and insights to track performance, evaluate ROI, and guide
future marketing investments.--- Provide regular reports and
presentations to leadership on market trends, competitor
activities, and performance metrics.7. Commercial Operations ---
Oversee commercial operations, ensuring streamlined processes from
product allocation to inventory management alongside HQ. Profil
1.Experience in Trade Marketing and SalesMinimum 3 to 5 years'
experience in marketing, particularly in trade marketing and/or
digital marketing.Proven experience in managing in-store
promotional campaigns and brand activation, ideally in sectors
where trade marketing is essential, such as wine, spirits.2.
Expertise in digital marketing and e-commerceMastery of digital
tools and e-commerce best practice, with the ability to adapt
digital strategies to retailers' requirements.Solid understanding
of the mechanisms of online sales in the off-premise channel and
the dynamics of brand promotion on digital platforms.3. Skills in
Data Analysis and ROI OrientationAdvanced data analysis skills,
able to interpret key indicators to adjust marketing
strategies.Strong ROI tracking experience, with the ability to
report regularly on campaign performance, market trends and
competitive activity.4. Commercial and strategic acumenGood
understanding of commercial strategies, particularly in the
definition of prices, promotions and targets.Ability to work
closely with sales teams, contributing to the achievement of growth
targets and providing resources and programmes to maximise the
brand's presence in the market.7. Communication and Relational
SkillsExcellent communicator, able to negotiate with business
partners, support sales teams and work with distributors to align
initiatives.Job category: Sales and Marketing
Keywords: GERARD BERTRAND INCORPORATION, Rowlett , Marketing and Commercial Operation Director, Executive , Dallas, Texas
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